If you’re stoked about what you do and stay connected to that passion and your friends and customers, it shines through. ~ Jay Moore | Owner, World Boards
The Man Behind the Counter
Jay Moore has been a part of the board scene for just about as long as that’s been a thing. Growing up in Los Angeles, Calif., Moore started skateboarding in the 1970’s alongside the Dogtown and Z-Boys crews and took his first turns on a snowboard in 1984. And while his passion for the industry has been personal, Moore has made a significant impact on his community as well: designing the Bozeman Skatepark, founding the first 4-H Skateboard Club, and sitting on the Board of Directors for the Board Retailers Association (an organization whose core mission is to help specialty board retailers stay competitive and profitable). There’s no doubt that Moore lives for these sports.
The History of World Boards
In 1987, Moore and his wife left Los Angeles and headed into the mountains. Landing in Bozeman, Mont., Moore taught snowboarding at Bridger Bowl for a few years in the late 1980’s, getting to know (and shred with) Ian Ford.
And it was on a gray day in March of 1993, standing at the top of the course during a banked slalom race, when Ford turned to Moore and said “Jay, I have an idea. We should start a shop together.” Once the idea was planted, things came together quickly and just a few months later in September, World Boards opened its doors for the first time.
Moore likes to talk about the early days before the remodel–World Boards is located in a two-story house built in 1898–operating on limited hours so the two could continue working their other jobs. In 1995, Ford relocated to Seattle, Wash., to tackle a new challenge, leaving Moore as the sole owner.
In 2002, World Boards was named Shop of the Year by TransWorld Snowboarding–a testament to the team’s dedication to the customers and the sport.
Now more than 24 years later, Moore can be found behind the counter most days and on the mountain the rest of the time. When asked about the success of the business and how far it has come, he credits “borrowed money, blood sweat and tears, and God’s providence.”
The RIDE Connection
World Boards is truly one of the last remaining specialty shops and prides itself on carrying the best brands and the odd products that riders can’t find anywhere else. It’s a perfect fit for RIDE.
Thoughts on the Local Snowboard Scene
Bozeman is a small city of about 40,000 people in the southwestern part of the state. Located at the edge of the Bridger Range, worldclass snowboarding is literally a stone’s throw away. But you wouldn’t know it from the locals. “Our scene is sort of an anti-scene,” says Moore. “Folks just live here to shred, not to bring the bro baggage along to every session.”
“We just make sure to do right by our customers and realize that we sell fun,” he adds.
Connect with World Boards
Follow World Boards on Facebook for product updates, team edits and other local news. Or if you’re ever in Bozeman, stop by for a free high-five–tell them the RIDE crew sent you.