Shop Spotlight: Blue & Gold Boardshop

Shop Spotlight: Blue & Gold Boardshop

Alaska has the best mountains in the world and the raddest people; that’s why I’ve chosen to put everything I have into supporting this scene. ~ Jason Borgstede | Owner, Blue & Gold Boardshop

The History of Blue & Gold Boardshop

The late 90’s skate scene in Alaska was run by a tight-knit community of passionate friends who were eager to make a name for skateboarding in the Last Frontier. Out of this passion grew Boarderline, a local shop that was instrumental in bringing skateboarding and snowboarding to the 49th state. And one of the athletes involved with Boarderline at the time was pro snowboarder Jason Borgstede.

Shop Spotlight: Blue & Gold Boardshop

Growing up, Borgstede traveled traveled extensively between Anchorage and Tahoe; when he went pro he was a member of the Burton team, filmed video parts for Mack Dawg, and finished in top spots at the X-Games and Vans Triple Crown events. After leaving the pro circuit, Borgstede knew he wanted to stay involved with the Alaska scene and in 2010 began sketching out his idea for a snow/skate shop (building off his experience with Boarderline). A few years later on August 8, 2015, Blue & Gold Boardshop opened its doors for the first time.

The Blue & Gold Difference

Blue & Gold is locally owned–setting it apart from some of the other shops in the area. But Borgstede believes that the biggest difference is something else: “It’s our contribution to skateboarding and snowboarding,” he says. “We build the boarding community through events, gatherings, speaking engagements, and contests. We use local artists, we carry local brands, we collaborate with other local businesses, and we hire local companies to produce our goods when possible.”

“I grew up here [Anchorage] and feel I’m a product of our scene so I am dedicated to growing that scene.”

Shop Spotlight: Blue & Gold Boardshop

Shop Spotlight: Blue & Gold Boardshop

Shop Spotlight: Blue & Gold Boardshop

A Rainy Day in Alaska

About a month after opening, the shop hosted its first skate jam–in the rain. But Borgstede and his crew were determined to make it work, so they cooked up some hot dogs, showed skate movies in the shop, and held a powerslide contest in the wet parking lot. With about 20 skaters in attendance and no features to skate, not a single person complained.

“Everyone was just stoked to be out skating together, mashing some power slides,” says Borgstede. “That’s a testament to the Alaskan scene.”

The Crew

The shop prides itself on having more knowledgable employees than anywhere else in town and maintains a philosophy that every crew member is key. The group always strives to make every encounter a positive one–and while it’s a small team, it delivers big customer service every time.

Shop Spotlight: Blue & Gold Boardshop

Want to learn something about a snow/skate product? Chat with someone at Blue & Gold who has used that product and he/she will give you an unbiased opinion.

“Tim is our main man, making sure everything is running smoothly from day-to-day,” explains Borgstede. Adding, “Drew, Nimba, and Kelsey are always ready to make sure any questions are answered and that our customers feel welcome and part of the community–no matter their experience level. And my wife Kelly is the behind-the-scenes mastermind that picks up all the pieces I drop,” he says with a laugh. “I drop a lot of pieces.”

The Team

The shop snowboard team is a rad group of rippers, shredding non-stop all season while maintaining positive attitudes. You can check out the Blue & Gold team in the (RIDE sponsored) video, “Evoke” dropping in October 2017. Keep a special eye out for Borgstede and Caleb Kinnear on fresh RIDE gear.

Fun fact: All of the snowboard team riders are sick skaters, too.

Blue & Gold (& BLACK)

“My favorite part about carrying and working with RIDE is the people,” says Borgstede. “These guys have been in this industry for decades and have literally dedicated their lives to being involved in snowboarding–just like me and my shop.”

“Topher (our rep), Jim (the main man), Tanner (the marketing and team manager), and all the product development guys I’ve met are down as can be. Just like us they live and die snowboarding and it shows in their care for the brand.”

He continues, “I love having great products in the store, supported by great customer service, and a company that is always willing to back us for events, the shop video, riders, and anything else that comes up.”

Thoughts on the AK Snowboard Scene

When asked about the local scene, Borgstede admits that it has changed a bit over the years but that some parts have stayed the same: “People just want to have fun shredding,” he says. “We hold a ton of events–in the shop and on the hill–and you can see that people appreciate getting together. Alaskan snowboarders are social and want to share the stoke; we see that come through at our events.”

“Alaska has the best mountains in the world and the raddest people; that’s why I’ve chosen to put everything I have into supporting this scene.”

Shop Spotlight: Blue & Gold Boardshop

Talkeetna Mountains, Alaska

Connect with Blue & Gold Boardshop

Follow Blue & Gold Boardshop on Facebook and Instagram for product updates, team edits and other local news.

Bonus: Walkthrough Video

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Shop Spotlight: World Boards

Shop Spotlight: World Boards

If you’re stoked about what you do and stay connected to that passion and your friends and customers, it shines through. ~ Jay Moore | Owner, World Boards

The Man Behind the Counter

Jay Moore has been a part of the board scene for just about as long as that’s been a thing. Growing up in Los Angeles, Calif., Moore started skateboarding in the 1970’s alongside the Dogtown and Z-Boys crews and took his first turns on a snowboard in 1984. And while his passion for the industry has been personal, Moore has made a significant impact on his community as well: designing the Bozeman Skatepark, founding the first 4-H Skateboard Club, and sitting on the Board of Directors for the Board Retailers Association (an organization whose core mission is to help specialty board retailers stay competitive and profitable). There’s no doubt that Moore lives for these sports.

The History of World Boards

In 1987, Moore and his wife left Los Angeles and headed into the mountains. Landing in Bozeman, Mont., Moore taught snowboarding at Bridger Bowl for a few years in the late 1980’s, getting to know (and shred with) Ian Ford.

And it was on a gray day in March of 1993, standing at the top of the course during a banked slalom race, when Ford turned to Moore and said “Jay, I have an idea. We should start a shop together.” Once the idea was planted, things came together quickly and just a few months later in September, World Boards opened its doors for the first time.

Moore likes to talk about the early days before the remodel–World Boards is located in a two-story house built in 1898–operating on limited hours so the two could continue working their other jobs. In 1995, Ford relocated to Seattle, Wash., to tackle a new challenge, leaving Moore as the sole owner.

In 2002, World Boards was named Shop of the Year by TransWorld Snowboarding–a testament to the team’s dedication to the customers and the sport.

Now more than 24 years later, Moore can be found behind the counter most days and on the mountain the rest of the time. When asked about the success of the business and how far it has come, he credits “borrowed money, blood sweat and tears, and God’s providence.”

The RIDE Connection

World Boards is truly one of the last remaining specialty shops and prides itself on carrying the best brands and the odd products that riders can’t find anywhere else. It’s a perfect fit for RIDE.

Shop Spotlight: World Boards

Thoughts on the Local Snowboard Scene

Bozeman is a small city of about 40,000 people in the southwestern part of the state. Located at the edge of the Bridger Range, worldclass snowboarding is literally a stone’s throw away. But you wouldn’t know it from the locals. “Our scene is sort of an anti-scene,” says Moore. “Folks just live here to shred, not to bring the bro baggage along to every session.”

“We just make sure to do right by our customers and realize that we sell fun,” he adds.

Shop Spotlight: World Boards

Connect with World Boards

Follow World Boards on Facebook for product updates, team edits and other local news. Or if you’re ever in Bozeman, stop by for a free high-five–tell them the RIDE crew sent you.

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Shop Spotlight: Milo Snow and Skate

The team at Milo Auburn

We are in the business of selling tools for having fun. We aren’t selling image or attitude. We are in the FUN business. ~ Jason “Jay” Watson | Co-Owner, Milo Snow & Skate

The History of Milo

George Johnston is no stranger to the snowboard scene; his impressive list of contributions include operating Milosport in Utah for more than twelve years, establishing Milo’s shop team, and building relationships with some of the biggest and most influential names in the industry (seriously, check out the Milo Legacy Team). But with a growing family, Johnston left Salt Lake City in 2000 to head back to his home in California.

Settling in the Bay Area, Milosport Lafayette opened its doors in August 2000, bringing much-needed life to the local snowboarding community. Over the next fifteen years, Johnston and his team provided high-quality gear and service to an entire generation of rippers.

In 2015, Johnston and his longtime shop manager, Jason Watson, partnered up and decided to move closer to the mountains and Milo Snow & Skate was born. Now located in Auburn—less than 100 miles from Tahoe—Milo continues to deliver on gear and service and if you’re looking for a crazy colorway or niche brand, the chances are good that these guys have it.

Milo Auburn has great selection and great service.

The Milo Auburn Team

The shop team is made up of passionate people who live and breath the industry they represent. “Everyone in our Milo Family is key,” says Co-Owner Jason Watson. “Some of us might wear more hats than others, but we are all cogs that help this thing work.”

Add to the mix an amazing local skate team that is heavily involved in the community (check out their fundraising efforts for a new skate park in Colfax) and a snow team that produces so much content every season that it’s literally mind-blowing and it’s obvious that Milo works with the best people in the business.

“We are truly blessed to have so many great team members and athletes that want to be part of the Milo Family,” Watson adds.

The RIDE Connection

It started with a beer. Well, two beers.

“When Jim Linnberg—now the RIDE Global Brand Director—was our Sales Rep years ago, I made him have a two-beer minimum anytime he came into the store. This eliminated the possibility of a quick ‘pop-in’ and he quickly learned to come in towards the end of the day,” says Watson with a laugh. “In fact, I’m pretty sure he slept in his car in our parking lot once or twice.”

And it’s those relationships that have contributed to the success of Milo: “Jim Linnberg and Kendra Langston are really more like family to us rather than colleagues,” Watson adds. “And Topher [Laws] in the Pacific Northwest is awesome, too.”

RIDE + Milo Auburn - Get to ze choppa!

“But the bottom line is that RIDE has done a fantastic job at not only making very relevant products, but also hiring amazing people to sell them to us and support us in selling them to our customers.”

Thoughts on the Tahoe Snowboard Scene

Great mountains and great people is how the crew at Milo Auburn describes Tahoe. Plus, two seasons of incredible snowfall, a wide array of terrain, and easy backcountry access proves why the area is a snowboard mecca.

The Milo Auburn crew is always ready to answer questions and help out.

“We are excited that we get to be a part of this scene and wouldn’t pick anywhere else we would rather be,” says Watson.

Connect with Milo

Follow Milo Snow & Skate on Facebook and Instagram for product updates, team edits and other local news.

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