New ‘Built To Ride’ Teaser – 4 Episode Series

Built To Ride Teaser

With winter drawing to a close and spring in the air, we’re all looking forward to the stoke that lies ahead for next winter.

Check out the teaser for our new Built to Ride video series. The four-episode series will drop this fall and features RIDE Team athletes enjoying the finest winter stashes from North America to Japan.

These riders are currently slated to be a part of the project; Austin Hironaka, Alex Cantin, Alex Sherman, Hana Beaman, Derek Lever, Beau Bishop, and Todd Kirby.

‘Built to Ride’ Teaser – Dropping Fall 2014 from Ride Snowboards on Vimeo.

 

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Nifty Thrifting with Hana Beaman

Hana Beaman

Walking into Hana Beaman‘s old one-bedroom apartment in Bellingham,Wash., you might not know where to look first. Your eyes might dart from the snowboarder’s vintage multi-bulbed chandelier to her headboard made of three attached doors to her collection of hand-painted wood pieces featuring illustrations of a rooster, an eagle, a fish and a snowflake. These are just of the few of the treasures the three-time X Games Aspen silver-medalist has found during her many thrift shopping adventures around the world.

“My apartment was furnished with all thrift, garage sale, and Craigslist finds in one week. I think I spent under $1,000 on the whole place and I loved it,” said the 31-year-old, who was named Snowboarder Magazine’s Women’s Rider of the Year in 2013 despite having hung up her competition bib a year earlier. Though she made a push to be part of slopestyle’s Olympic debut in Sochi this winter, she had already pretty much devoted herself entirely to filming back-country riding, which is what she’s doing this March in Europe (Italy and Switzerland) as well as in Montana with her production company, P.S. Webisodes.

Hana Beaman 2

“Traveling has probably encouraged this growing obsession since every town I visit has a different personality and different treasures. What you find says a lot about the town and the people,” said Beaman, who believes she began thrifting 12 years ago while living in Mammoth, Calif., where she would often visit the only secondhand shop in town for furniture and costumes for dress-up parties.

While the hunt for hidden gems is the biggest lure, Beaman is also in it for the good karma. “I like the thought of reusing items instead of just tossing them out. So many people just get rid of stuff they don’t like anymore. I’m guilty of this, too. We’re a pretty disposable society and being able to lengthen the life of some stuff makes me feel better about it all.

Read the rest in the ESPN article….

http://espn.go.com/espnw/athletes-life/article/10608386/espnw-snowboarder-hana-beaman-turns-thrift-store-shopping-art-form

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Ride Snowboards Featured Online at Transworld Snowboarding

The Ride Alter Ego snowboard was a favorite at the Jackson Hole Pow Wow powder board test.
To read more click HERE

Ride Athlete, Hana Beaman, Featured Online at espnW

Hana Beaman furnishes her apartment in Bellingham, Washington with treasures she has found during her many thrift shopping adventures around the world.
To read more click HERE 

Sébastien Toutant, Maxence Parrot, Charles Reid, and many others at the 13th Ride Shakedown in Mont Saint-Sauveur!

shakedown14_slide

Sébastien Toutant, Maxence Parrot, Charles Reid, and many others at the 13th Ride Shakedown in Mont Saint-Sauveur!

Montreal, March 12, 2014 – For a 13th consecutive year, the world’s best riders will travel to Mont Saint-Sauveur next month for the Ride Shakedown presented by Videotron Mobile. The snowboard competition, ranked as a 5-star event on the World Snowboard Tour, will take place on Friday, April 4, and Saturday, April 5.

The professional athletes taking part in the 13th edition of the Ride Shakedown will be competing for their share of a $50,000 prize purse; $20,000 of which will be awarded to the winner. They will need to prove themselves on a course composed of a big air jump followed by a rail feature- unveiled exclusively by Videotron Mobile on the eve of the event. This unique course will allow these slopestyle experts to impress the judges all while giving the 25,000-strong crowd a great show.

“The jump will be even bigger this year”, warns Patryck Bernier of Dizzle Entertainment, founder and Ride Shakedown producer alongside Brendan O’Dowd. “It will give athletes a bigger range to work with, which in turn will enable them to perform more awe inspiring tricks. The rail feature was once again redesigned this year and will give the riders even more options on which to unleash their creativity”.

There will be something for everyone at Mont Saint-Sauveur during the two-day event. In addition to the weekend’s main event on Saturday afternoon, which will feature some forty international professional athletes, the Friday is shaping up to be just as eventful; dozens of amateur athletes will battle it out during the amateur qualification to earn a spot in Saturday’s semi final. It is the best way for future rising stars to make a name for themselves and work their way up the ranks. Amateur registration is still open via the website: www.rideshakedown.com.

The Ride Shakedown halftime show is sure to deliver thrills as a slew of skateboarders tackle one of the feature rails on the course. There will also be a new segment, the Mini-Pro Halftime Show, where young athletes under the age of 13 will perform tricks on a rail specifically designed for them. “It’s a way for us to encourage the next generation of riders, which is also one of the event’s main objectives”, added Patryck Bernier.

The Ride Shakedown presented by Videotron Mobile isn’t just a competition; it is the main gathering for all action sports fans. Also on the agenda is the partner village, which contains a wide range of action sports representatives, entertainment, DJs, and an autograph session with professional athletes.

Olympians Parrot, Toutant, and Reid are the riders to watch
Among the invited riders are athletes who have recently made their Olympic debut in Sochi this past February. Such is the case for Quebec natives Maxence Parrot (Bromont), Ride Shakedown third place in 2011 and recent X-Games champion for both slopestyle and big air, Sébastien Toutant (L’Assomption, Ride Snowboard Pro team rider), four-time Ride Shakedown winner, and Charles Reid (Mont-Tremblant), Ride Shakedown champion in 2008, who represented Canada in slopestyle at the Sochi 2014 Winter Olympics.

These hometown boys will be competing against many international athletes vying to be named Ride Shakedown champion, such as USA rider Kyle Mack (16 years old), in 9th place of the overall World Snowboard Tour ranking. Also competing for the title are two international Ride Shakedown veterans, namely Norwegian rider Kim-Rune Hansen, currently sitting in 5th place in Big Air on the World Snowboard Tour, and American rider Zach Hale. The full list of invited professional athletes will be available online.

Brendan O’Dowd feels that the addition of slopestyle as an Olympic discipline will have a significant impact on snowboarding’s popularity worldwide. “The Olympic Games was a forum that showcased not only the sport but also its athletes, who were able to make themselves known internationally by an audience who, at the time, didn’t have a clue as to who they were”.

“The funny thing is that slopestyle isn’t a new discipline and many of these same athletes have been competing at the Ride Shakedown for years”, reminds O’Dowd. “That’s the reason we’ve been around for 13 years now, and why so many people travel to be at this event. All the better if a new audience joins us this year!”

Access to the competition venue is free. Tickets for a seat in the stands surrounding the course are on sale now at rideshakedown.com.

Schedule – Ride Shakedown presented by Videotron Mobile

Friday April 4th, 2014
09:00 – 10:30 Practice session for amateur athletes
10:30 – 12:00  Practice session for invited professional athletes
12:00                Ride Shakedown village opens
13:00 – 15:00  Amateur qualification
15:15 – 15:45    Qualifying riders announced
15:45 – 16:45   Coors Light Rail Jam Qualification
18:15 – 19:45    Coors Light Rail Jam Semi-final
20:00 – 20:30 Coors Light Rail Jam Final
20:45 – 21:00  Awards ceremony

 

Saturday April 5th, 2014
10:00                Ride Shakedown village opens
10:00 – 12:00  Practice session for invited professional athletes
13:00 – 14:00  Snowboard Canada autograph session with professional athletes
14:45 – 16:45   Ride Shakedown presented by Videotron semi-final
17:00 -17:30    Mini-pro halftime show (13 years and under)
17:45 – 18:30   Skateboard halftime show (pros on the rail feature)
19:30 – 21:00   Ride Shakedown presented by Videotron Mobile Final
21:30 -22:00   Awards ceremony
22:00                Ride Shakedown Coors Light Afterparty (18 years and up)

The Ride Shakedown presented by Videotron Mobile on TVA Sports
The 2014 Ride Shakedown presented by Videotron Mobile at Mont Saint-Sauveur can also be seen in your living room thanks to TVA Sports. A 60-minute highlights show will be broadcast in April. There will also be a 30-minute special called Trois histoires, un Ride Shakedown broadcast on TVA Sports in April. You can catch both shows online via Ride Shakedown’s Youtube and Vimeo accounts.

Keep your eyes locked on Transworld Snowboarding to catch the Ride Shakedown final live from 7:30 p.m. to 9:30 p.m. on Saturday, April 5. You can also follow the action online as it happens on the Ride Shakedown Twitter and Facebook pages.

Unique competition format
What distinguishes the Ride Shakedown and contributes to its success is first and foremost its competition format, a laid-back and festive environment where the constraints on the athletes are minimal. At the center of the action, the public benefits from an accessible and entertainment-packed show.

Partners of the Ride Shakedown presented by Videotron Mobile
The 13th edition of the Ride Shakedown is made possible thanks to the support and participation of Ride Snowboards, title sponsor, Videotron Mobile, event presenter, Mont Saint-Sauveur, Empire, Coors Light, Rockstar, Xtraslush, Moog Audio as well as Oakley, POP Headwear, Snowboard Canada Magazine, 33mag.com, Transworld Snowboarding, 91,9 Radio X Montreal and World Snowboard Tour.

Follow us on your social networks:

Twitter: www.twitter.com/RideShakedown
Facebook: www.facebook.com/RIDESKDW
Website: www.rideshakedown.com

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New Alter Ego Has Split Personalities

Ride Alter Ego Snowboard

Two Boards In One
A freestyle backcountry shape with options. Lock it up for max tail float, hitting jumps and charging hard, or unlock for a unique flex as you sink the tail into big pow turns or surf your way down the mountain. The unique SplitTail design features a trusted and proven tail clip along with Slimewall inlays around the internal edge for added durability. Including the super responsive Popwalls sidewalls, Carbon Array 3 laminates and Hybrid All Mountain shape, the new Alter Ego will allow you to adjust to snow conditions and riding style unlike any other board out there.

Available next Fall in these sizes: 155, 159 & 162

Ride Alter Ego Snowboard

The tail is unclipped for a softer feel and a deeper sinking tail

Ride Alter Ego Snowboard

Closeup on the clipped tail. The inside of the tail has Slimewalls

Ride Alter Ego Snowboard

Showing flex of unclipped tail during a hard turn. The added flex allows the board to turn much sharper than while clipped.

Austin Hironaka turning hard while unclipped on hard pack, notice the tail flex.

The SplitTail design allows the tail to sink deeper in deep snow, allowing the nose to rise up, making riding pow even easier and more fun!

Ride Alter Ego Snowboard

Ride Alter Ego Snowboard

 

 

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