RIDE Brand Director Sean Tedore Interview – Surf The Snow Part 4

Surf the Snow: Part 4 – Sean Tedore’s Alter Ego from Snowboard Magazine on Vimeo.

It’s nice to see one of our own get recognized by Snowboard Magazine! Congrats Sean, always killing it behind the scenes, leading the charge here at RIDE.

In his Neoproto days Sean Tedore blended style with creativity and was known for his explosive ridingand equally explosive slams. While Tedore lived the pro snowboarder life, he also worked towards a mechanical engineering degree that would ultimately shape his career. Tedore put in his time as a Product Development Engineer for K2, Marketing Manager & Product Development Manager for CAPiTA and today works as the Global Brand Director for RIDE Snowboards where he breathes new life and excitement into one of snowboarding’s revered brands.

Cinematography: Gary Milton

Editing: Cody Rosenthal, rosewoodoriginals.com

Music: Scotty Arnold @scottwarnold

Shot on location in Jackson Hole, Wyoming

Additional footage provided by: Neoproto Films, Pierre Minhondo, Justin Eeles, Kyle Koniniec

Special Thanks: Jackson Hole Mountain Resort, JH Pow Wow, Rob Kingwell

snowboardmag.com

The Crew Hits The 2014 Dirksen Derby

Danimals laying into a turn feeling the difference between being clipped or unclipped on the Alter Ego

 

Excerpt from Snowboarder Mag
This past weekend beginning on December 12th, far from the triple corks and linked combos that are de riggeur for the opening of the contest season at the Dew Tour in Colorado that was going down simultaneously, a few hundred people migrated to the town of Bend, Oregon for three days of making turns with no intention of ever leaving the ground, save for errant sidehits and berms that populated the edges of Mt. Bachelor’s trails that led toward the race course. The Eighth Annual Dirksen Derby had arrived. – Read the full report on the Dirksen Derby from Mary Walsh at Snowboarder Mag

 

Danimals was a smooth criminal as he navigated the more technical red course at the derby.

Heelside Toeside, Heelside Toeside

Team Coordinator, Tanner leads the charge

Watch Tanner and Carson’s run 45 mins in.

Danimals, Derek Lever, Tanner and Beau Bishop popping off on the Alter Ego

 

Alter Ego Snowboard

Enter Our Preseason Photo Contest #DirtAndDownBars

dirtanddownbars Preseason snowboarding photo contest instagram

Who can wait for Winter?

Not us and not you!

Show us your DIY preseason jib setup and you could win some RIDE product! We promise no swag, real prizes… The RIDE AM team will choose their favorite photo every week.

So post a photo of you riding your DIY setup and tag #DIRTANDDOWNBARS and @RIDESnowboards. Don’t forget the caption to tell us why you should win.

 

CONTEST ENTRIES:

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Our Boy Jake Welch Tops TWS Exposure Meter!

Jake Welch Tops September Snow Exposure-Meter

After finishing the ‘13/14 season just out of the Exposure-Meter top ten, Jake Welch came screaming out of the gates with nearly 9k of coverage in September’s issues. Welch nearly doubled runner up Gigi Rüf’s September tally — his follow up to his win last season. The first round of mags saw some strong placements from new EM contenders including Jeremy Jones, who shot up 28 from last year’s finish, Torstein Horgmo, who launched 120 places, and Austen Sweetin, who gapped nine to close out September’s top five. Here’s to an amazing season.

Read More on Transworld’s Site

 

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Alter Ego Named One Of The 53 Most Innovative Things of 2014!

Until this winter, choosing a freeride board was about compromise: a deck that’s stiff for groomer fun, or a softer model for powder turns. Thanks to a unique tail design, Ride’s new Alter Ego has snowboard boots firmly planted in both worlds. “What the split tail concept does is give you two boards in one. It gives you a hard-charging, stable board when the tail is connected. And when you disconnect the tail, it creates a surf-y, easy-to-handle, more mellow board,” explained Snowboard Development Engineer at Ride, Michael Chilton.

Ride pro, Jake Blauvelt, worked closely with the Ride engineering team for two years, providing feedback on the shape, flex profile, and camber of this deck.

Getting it perfect took more than 20 prototypes, which you’ll appreciate shortly after strapping in. We put more than a dozen days on the Alter Ego late last winter and found it was as versatile as it was a conversation piece: Everyone wanted the inside skinny on this blunt-nosed board that looks like no other thanks to a tail that resembles a splitboard.

 

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Topher Laws – New RIDE Northwest Sales Rep

Topher Laws was born and raised in Portland before the town was exploited for its microbrews, coffee and hipness.  Rebel Skate afforded him the opportunity to start skateboarding and after returning his first plastic Black Snowboard, he took the cash from the local skate shop and bought his first real snowboard.  He soon realized that the lifestyle was going to take over and  it has shaped his life since then.  Twelve years ago he started Evergreen Industries, a sales agency that focuses on all things skate, snow and surf-related.

“I’m excited to be working with such a strong brand as RIDE.  Being from the Northwest I have always been a fan of the company.  As far a heritage goes, there are few brands that have the roots these guys have.  That added to the new infusion of personnel and team over there makes me super hyped on what is to come.  This also means I can bust out my old Jason Ford pro model with Preston bindings!” – Topher Laws

“After an extensive 8 month search and reading through literally millions of resumes, we finally did it.  We found the perfect rep.  I am stoked to welcome Topher Laws  to the family.  I mean, sure, the Ride sales force is so handsome that when they are all together people will mistake them for a boy band or a group of traveling male models.  But I say give the retailers what they want…and they want good looking reps. Welcome to the party.”

– Jim Linnberg, RIDE Sales Manager & Corporate Badass

 

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