Shop Spotlight: World Boards

Shop Spotlight: World Boards

If you’re stoked about what you do and stay connected to that passion and your friends and customers, it shines through. ~ Jay Moore | Owner, World Boards

The Man Behind the Counter

Jay Moore has been a part of the board scene for just about as long as that’s been a thing. Growing up in Los Angeles, Calif., Moore started skateboarding in the 1970’s alongside the Dogtown and Z-Boys crews and took his first turns on a snowboard in 1984. And while his passion for the industry has been personal, Moore has made a significant impact on his community as well: designing the Bozeman Skatepark, founding the first 4-H Skateboard Club, and sitting on the Board of Directors for the Board Retailers Association (an organization whose core mission is to help specialty board retailers stay competitive and profitable). There’s no doubt that Moore lives for these sports.

The History of World Boards

In 1987, Moore and his wife left Los Angeles and headed into the mountains. Landing in Bozeman, Mont., Moore taught snowboarding at Bridger Bowl for a few years in the late 1980’s, getting to know (and shred with) Ian Ford.

And it was on a gray day in March of 1993, standing at the top of the course during a banked slalom race, when Ford turned to Moore and said “Jay, I have an idea. We should start a shop together.” Once the idea was planted, things came together quickly and just a few months later in September, World Boards opened its doors for the first time.

Moore likes to talk about the early days before the remodel–World Boards is located in a two-story house built in 1898–operating on limited hours so the two could continue working their other jobs. In 1995, Ford relocated to Seattle, Wash., to tackle a new challenge, leaving Moore as the sole owner.

In 2002, World Boards was named Shop of the Year by TransWorld Snowboarding–a testament to the team’s dedication to the customers and the sport.

Now more than 24 years later, Moore can be found behind the counter most days and on the mountain the rest of the time. When asked about the success of the business and how far it has come, he credits “borrowed money, blood sweat and tears, and God’s providence.”

The RIDE Connection

World Boards is truly one of the last remaining specialty shops and prides itself on carrying the best brands and the odd products that riders can’t find anywhere else. It’s a perfect fit for RIDE.

Shop Spotlight: World Boards

Thoughts on the Local Snowboard Scene

Bozeman is a small city of about 40,000 people in the southwestern part of the state. Located at the edge of the Bridger Range, worldclass snowboarding is literally a stone’s throw away. But you wouldn’t know it from the locals. “Our scene is sort of an anti-scene,” says Moore. “Folks just live here to shred, not to bring the bro baggage along to every session.”

“We just make sure to do right by our customers and realize that we sell fun,” he adds.

Shop Spotlight: World Boards

Connect with World Boards

Follow World Boards on Facebook for product updates, team edits and other local news. Or if you’re ever in Bozeman, stop by for a free high-five–tell them the RIDE crew sent you.

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RIDE Wallpaper Downloads

RIDE Snowboards Wallpaper Downloads

We dug through our photo album from last season to bring you the best shots we could find. And we’re hooking you up. Download your favorite wallpaper (for desktop or mobile devices) and keep the stoke alive anytime you’re off the mountain.

RIDE Wallpaper Downloads

RIDE Snowboards Wallpaper Downloads

Danimals on the Grind | Download > Desktop  |  Mobile

 

RIDE Snowboards Wallpaper Downloads

Cole Navin Wallride | Download > Desktop  |  Mobile

 

RIDE Snowboards Wallpaper Downloads

Jake Blauvelt Backcountry Hand-drag | Download > Desktop  |  Mobile

 

RIDE Snowboards Wallpaper Downloads

Jake Blauvelt Slash | Download > Desktop  |  Mobile

 

RIDE Snowboards Wallpaper Downloads

Jake Welch Urban Session | Download > Desktop  |  Mobile

 

Photography by Tom Monterosso (Tbird) | Check him out over on Instagram.


Sign up to win Free RIDE Gear

We’re still giving away tons of gear in the RIDE Like a Pro contest. If you never sign up you can’t win. Don’t say we didn’t tell you.

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Red Hot American Summer snowboarding 🌞🏂😎

RIDE Summer 16 : a recap on the good times had last summer on the Mt. Hood Glacier we got to ride all summer. It features Danimals, Jake Blauvelt, Hana Beaman, Derrek Lever, Dillon Ojo, Spencer Schubert, Cole Navin, Jill Perkins, Alex Sherman and Stefi Luxton ripping the hill by day and local skateparks by night.

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The RIDE Team Goes BERZERKER At Superpark

The RIDE Team Goes BERZERKER at Superpark

Now legally old enough to buy beer, Superpark turns 21 this year and the hits were just as heavy as a typical 21st birthday. Presented by Snowboarder Magazine, Superpark 21 was the biggest it’s ever been and the RIDE team destroyed every inch of snow, metal and wood for the entire event.

The Scene

After a record-breaking snowfall season, spring has finally arrived in the High Sierras of central California; and the energy was high as top riders from around the world descended on Mammoth Mountain. The features were massive and so were the expectations on the team as they set up to step up.

Berzerker at Superpark

From Yuki Kadono nearly setting the new record for airtime on a hip and Reid Smith sending the massive Loon Mountain-built wedge to Brandon Davis crushing every piece of transition in his path and young Keegan Hosefros tapping, bonking and tweaking his way across the mountain, RIDE dropped the hammer. Scroll down for some of the best shots we captured.

Superpark 21 Photo Gallery

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

BERZERKER at Superpark

Superpark 21 Recap

Make sure to peep snowboarder.com for all the updates, additional photo galleries and rider videos. Also, check out the hashtag #superpark21 over on Instagram. We’ll see you again next year!

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Brandon Davis x Mayhem @ Mammoth

We could watch Brandon Davis ride Mammoth all day long. A sick Edit by Mayhem Madness.

RIDE CLOSING DAZE

As the days grow longer, the temps warm up a bit, and you can finally bring the trash out in a t-shirt without getting frostbite on your nipples. It also means Spring riding is coming in hot. This year we want to see what type of shenanigans you get into with #RIDEclosingDAZE.

#RIDECLOSINGDAZE

When you head up to the hill for some slush laps, document your antics by throwing up a gram and tagging #RIDEclosingDAZE and we will choose a weekly photo to win some RIDE gear until the lift stops turning.
RIDE Closing Daze

RIDE Closing Daze

RIDE Closing Daze

RIDE Like a Pro

Side note: We’re giving away tons of other gear in the RIDE Like a Pro contest. If you haven’t entered yet, do it now > ridesnowboards.com/ridelikeapro