Welcome to the Family – Ojo


Today we are proud to welcome Canadian native, Dillon Ojo, to the RIDE Global AM Team. Ojo has proven himself as worthy for the RIDE team through his insatiable appetite for chocolate milk, sub par instagram selfies and a knack for acquitting himself from any wrongdoing with Canadian law enforcement better known as the Mounties. Ojo learned the basics through countless nights riding Ski St. Bruno and went on to take his signature style to the streets of Quebec and eventually the world. With video parts such as his latest in Snowboarder Magazine’s Foreword, it’s evident he’s not pussy footing around. Dillon is here to put a hurting on rail riding all as long as there’s some chocolate milk to fuel the fire. Photos by Crispin Cannon

Welcome to the Family, Ojo.

Welcome To The RIDE Global AM Team from Ride Snowboards on Vimeo.

 Dillon Ojo – Welcome to AM team page

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RIDE Brand Director Sean Tedore Interview – Surf The Snow Part 4

Surf the Snow: Part 4 – Sean Tedore’s Alter Ego from Snowboard Magazine on Vimeo.

It’s nice to see one of our own get recognized by Snowboard Magazine! Congrats Sean, always killing it behind the scenes, leading the charge here at RIDE.

In his Neoproto days Sean Tedore blended style with creativity and was known for his explosive ridingand equally explosive slams. While Tedore lived the pro snowboarder life, he also worked towards a mechanical engineering degree that would ultimately shape his career. Tedore put in his time as a Product Development Engineer for K2, Marketing Manager & Product Development Manager for CAPiTA and today works as the Global Brand Director for RIDE Snowboards where he breathes new life and excitement into one of snowboarding’s revered brands.

Cinematography: Gary Milton

Editing: Cody Rosenthal, rosewoodoriginals.com

Music: Scotty Arnold @scottwarnold

Shot on location in Jackson Hole, Wyoming

Additional footage provided by: Neoproto Films, Pierre Minhondo, Justin Eeles, Kyle Koniniec

Special Thanks: Jackson Hole Mountain Resort, JH Pow Wow, Rob Kingwell


The Crew Hits The 2014 Dirksen Derby

Danimals laying into a turn feeling the difference between being clipped or unclipped on the Alter Ego


Excerpt from Snowboarder Mag
This past weekend beginning on December 12th, far from the triple corks and linked combos that are de riggeur for the opening of the contest season at the Dew Tour in Colorado that was going down simultaneously, a few hundred people migrated to the town of Bend, Oregon for three days of making turns with no intention of ever leaving the ground, save for errant sidehits and berms that populated the edges of Mt. Bachelor’s trails that led toward the race course. The Eighth Annual Dirksen Derby had arrived. – Read the full report on the Dirksen Derby from Mary Walsh at Snowboarder Mag


Danimals was a smooth criminal as he navigated the more technical red course at the derby.

Heelside Toeside, Heelside Toeside

Team Coordinator, Tanner leads the charge

Watch Tanner and Carson’s run 45 mins in.

Danimals, Derek Lever, Tanner and Beau Bishop popping off on the Alter Ego


Alter Ego Snowboard

Enter Our Preseason Photo Contest #DirtAndDownBars

dirtanddownbars Preseason snowboarding photo contest instagram

Who can wait for Winter?

Not us and not you!

Show us your DIY preseason jib setup and you could win some RIDE product! We promise no swag, real prizes… The RIDE AM team will choose their favorite photo every week.

So post a photo of you riding your DIY setup and tag #DIRTANDDOWNBARS and @RIDESnowboards. Don’t forget the caption to tell us why you should win.




Our Boy Jake Welch Tops TWS Exposure Meter!

Jake Welch Tops September Snow Exposure-Meter

After finishing the ‘13/14 season just out of the Exposure-Meter top ten, Jake Welch came screaming out of the gates with nearly 9k of coverage in September’s issues. Welch nearly doubled runner up Gigi Rüf’s September tally — his follow up to his win last season. The first round of mags saw some strong placements from new EM contenders including Jeremy Jones, who shot up 28 from last year’s finish, Torstein Horgmo, who launched 120 places, and Austen Sweetin, who gapped nine to close out September’s top five. Here’s to an amazing season.

Read More on Transworld’s Site



Alter Ego Named One Of The 53 Most Innovative Things of 2014!

Until this winter, choosing a freeride board was about compromise: a deck that’s stiff for groomer fun, or a softer model for powder turns. Thanks to a unique tail design, Ride’s new Alter Ego has snowboard boots firmly planted in both worlds. “What the split tail concept does is give you two boards in one. It gives you a hard-charging, stable board when the tail is connected. And when you disconnect the tail, it creates a surf-y, easy-to-handle, more mellow board,” explained Snowboard Development Engineer at Ride, Michael Chilton.

Ride pro, Jake Blauvelt, worked closely with the Ride engineering team for two years, providing feedback on the shape, flex profile, and camber of this deck.

Getting it perfect took more than 20 prototypes, which you’ll appreciate shortly after strapping in. We put more than a dozen days on the Alter Ego late last winter and found it was as versatile as it was a conversation piece: Everyone wanted the inside skinny on this blunt-nosed board that looks like no other thanks to a tail that resembles a splitboard.