Shop Spotlight: Blue & Gold Boardshop

Shop Spotlight: Blue & Gold Boardshop

Alaska has the best mountains in the world and the raddest people; that’s why I’ve chosen to put everything I have into supporting this scene. ~ Jason Borgstede | Owner, Blue & Gold Boardshop

The History of Blue & Gold Boardshop

The late 90’s skate scene in Alaska was run by a tight-knit community of passionate friends who were eager to make a name for skateboarding in the Last Frontier. Out of this passion grew Boarderline, a local shop that was instrumental in bringing skateboarding and snowboarding to the 49th state. And one of the athletes involved with Boarderline at the time was pro snowboarder Jason Borgstede.

Shop Spotlight: Blue & Gold Boardshop

Growing up, Borgstede traveled traveled extensively between Anchorage and Tahoe; when he went pro he was a member of the Burton team, filmed video parts for Mack Dawg, and finished in top spots at the X-Games and Vans Triple Crown events. After leaving the pro circuit, Borgstede knew he wanted to stay involved with the Alaska scene and in 2010 began sketching out his idea for a snow/skate shop (building off his experience with Boarderline). A few years later on August 8, 2015, Blue & Gold Boardshop opened its doors for the first time.

The Blue & Gold Difference

Blue & Gold is locally owned–setting it apart from some of the other shops in the area. But Borgstede believes that the biggest difference is something else: “It’s our contribution to skateboarding and snowboarding,” he says. “We build the boarding community through events, gatherings, speaking engagements, and contests. We use local artists, we carry local brands, we collaborate with other local businesses, and we hire local companies to produce our goods when possible.”

“I grew up here [Anchorage] and feel I’m a product of our scene so I am dedicated to growing that scene.”

Shop Spotlight: Blue & Gold Boardshop

Shop Spotlight: Blue & Gold Boardshop

Shop Spotlight: Blue & Gold Boardshop

A Rainy Day in Alaska

About a month after opening, the shop hosted its first skate jam–in the rain. But Borgstede and his crew were determined to make it work, so they cooked up some hot dogs, showed skate movies in the shop, and held a powerslide contest in the wet parking lot. With about 20 skaters in attendance and no features to skate, not a single person complained.

“Everyone was just stoked to be out skating together, mashing some power slides,” says Borgstede. “That’s a testament to the Alaskan scene.”

The Crew

The shop prides itself on having more knowledgable employees than anywhere else in town and maintains a philosophy that every crew member is key. The group always strives to make every encounter a positive one–and while it’s a small team, it delivers big customer service every time.

Shop Spotlight: Blue & Gold Boardshop

Want to learn something about a snow/skate product? Chat with someone at Blue & Gold who has used that product and he/she will give you an unbiased opinion.

“Tim is our main man, making sure everything is running smoothly from day-to-day,” explains Borgstede. Adding, “Drew, Nimba, and Kelsey are always ready to make sure any questions are answered and that our customers feel welcome and part of the community–no matter their experience level. And my wife Kelly is the behind-the-scenes mastermind that picks up all the pieces I drop,” he says with a laugh. “I drop a lot of pieces.”

The Team

The shop snowboard team is a rad group of rippers, shredding non-stop all season while maintaining positive attitudes. You can check out the Blue & Gold team in the (RIDE sponsored) video, “Evoke” dropping in October 2017. Keep a special eye out for Borgstede and Caleb Kinnear on fresh RIDE gear.

Fun fact: All of the snowboard team riders are sick skaters, too.

Blue & Gold (& BLACK)

“My favorite part about carrying and working with RIDE is the people,” says Borgstede. “These guys have been in this industry for decades and have literally dedicated their lives to being involved in snowboarding–just like me and my shop.”

“Topher (our rep), Jim (the main man), Tanner (the marketing and team manager), and all the product development guys I’ve met are down as can be. Just like us they live and die snowboarding and it shows in their care for the brand.”

He continues, “I love having great products in the store, supported by great customer service, and a company that is always willing to back us for events, the shop video, riders, and anything else that comes up.”

Thoughts on the AK Snowboard Scene

When asked about the local scene, Borgstede admits that it has changed a bit over the years but that some parts have stayed the same: “People just want to have fun shredding,” he says. “We hold a ton of events–in the shop and on the hill–and you can see that people appreciate getting together. Alaskan snowboarders are social and want to share the stoke; we see that come through at our events.”

“Alaska has the best mountains in the world and the raddest people; that’s why I’ve chosen to put everything I have into supporting this scene.”

Shop Spotlight: Blue & Gold Boardshop

Talkeetna Mountains, Alaska

Connect with Blue & Gold Boardshop

Follow Blue & Gold Boardshop on Facebook and Instagram for product updates, team edits and other local news.

Bonus: Walkthrough Video

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Throwback – Ojo x Helix

When Dillon got on RIDE he said he was down to try a bunch of different boards, but once the Helix made it into his quiver… it was the one.

Shop Spotlight: World Boards

Shop Spotlight: World Boards

If you’re stoked about what you do and stay connected to that passion and your friends and customers, it shines through. ~ Jay Moore | Owner, World Boards

The Man Behind the Counter

Jay Moore has been a part of the board scene for just about as long as that’s been a thing. Growing up in Los Angeles, Calif., Moore started skateboarding in the 1970’s alongside the Dogtown and Z-Boys crews and took his first turns on a snowboard in 1984. And while his passion for the industry has been personal, Moore has made a significant impact on his community as well: designing the Bozeman Skatepark, founding the first 4-H Skateboard Club, and sitting on the Board of Directors for the Board Retailers Association (an organization whose core mission is to help specialty board retailers stay competitive and profitable). There’s no doubt that Moore lives for these sports.

The History of World Boards

In 1987, Moore and his wife left Los Angeles and headed into the mountains. Landing in Bozeman, Mont., Moore taught snowboarding at Bridger Bowl for a few years in the late 1980’s, getting to know (and shred with) Ian Ford.

And it was on a gray day in March of 1993, standing at the top of the course during a banked slalom race, when Ford turned to Moore and said “Jay, I have an idea. We should start a shop together.” Once the idea was planted, things came together quickly and just a few months later in September, World Boards opened its doors for the first time.

Moore likes to talk about the early days before the remodel–World Boards is located in a two-story house built in 1898–operating on limited hours so the two could continue working their other jobs. In 1995, Ford relocated to Seattle, Wash., to tackle a new challenge, leaving Moore as the sole owner.

In 2002, World Boards was named Shop of the Year by TransWorld Snowboarding–a testament to the team’s dedication to the customers and the sport.

Now more than 24 years later, Moore can be found behind the counter most days and on the mountain the rest of the time. When asked about the success of the business and how far it has come, he credits “borrowed money, blood sweat and tears, and God’s providence.”

The RIDE Connection

World Boards is truly one of the last remaining specialty shops and prides itself on carrying the best brands and the odd products that riders can’t find anywhere else. It’s a perfect fit for RIDE.

Shop Spotlight: World Boards

Thoughts on the Local Snowboard Scene

Bozeman is a small city of about 40,000 people in the southwestern part of the state. Located at the edge of the Bridger Range, worldclass snowboarding is literally a stone’s throw away. But you wouldn’t know it from the locals. “Our scene is sort of an anti-scene,” says Moore. “Folks just live here to shred, not to bring the bro baggage along to every session.”

“We just make sure to do right by our customers and realize that we sell fun,” he adds.

Shop Spotlight: World Boards

Connect with World Boards

Follow World Boards on Facebook for product updates, team edits and other local news. Or if you’re ever in Bozeman, stop by for a free high-five–tell them the RIDE crew sent you.

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RIDE Wallpaper Downloads

RIDE Snowboards Wallpaper Downloads

We dug through our photo album from last season to bring you the best shots we could find. And we’re hooking you up. Download your favorite wallpaper (for desktop or mobile devices) and keep the stoke alive anytime you’re off the mountain.

RIDE Wallpaper Downloads

RIDE Snowboards Wallpaper Downloads

Danimals on the Grind | Download > Desktop  |  Mobile


RIDE Snowboards Wallpaper Downloads

Cole Navin Wallride | Download > Desktop  |  Mobile


RIDE Snowboards Wallpaper Downloads

Jake Blauvelt Backcountry Hand-drag | Download > Desktop  |  Mobile


RIDE Snowboards Wallpaper Downloads

Jake Blauvelt Slash | Download > Desktop  |  Mobile


RIDE Snowboards Wallpaper Downloads

Jake Welch Urban Session | Download > Desktop  |  Mobile


Photography by Tom Monterosso (Tbird) | Check him out over on Instagram.

Sign up to win Free RIDE Gear

We’re still giving away tons of gear in the RIDE Like a Pro contest. If you never sign up you can’t win. Don’t say we didn’t tell you.

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Red Hot American Summer snowboarding 🌞🏂😎

RIDE Summer 16 : a recap on the good times had last summer on the Mt. Hood Glacier we got to ride all summer. It features Danimals, Jake Blauvelt, Hana Beaman, Derrek Lever, Dillon Ojo, Spencer Schubert, Cole Navin, Jill Perkins, Alex Sherman and Stefi Luxton ripping the hill by day and local skateparks by night.




Brandon Davis x Mayhem @ Mammoth

We could watch Brandon Davis ride Mammoth all day long. A sick Edit by Mayhem Madness.