Enter Our Preseason Photo Contest #DirtAndDownBars

dirtanddownbars Preseason snowboarding photo contest instagram

Who can wait for Winter?

Not us and not you!

Show us your DIY preseason jib setup and you could win some RIDE product! We promise no swag, real prizes… The RIDE AM team will choose their favorite photo every week.

So post a photo of you riding your DIY setup and tag #DIRTANDDOWNBARS and @RIDESnowboards. Don’t forget the caption to tell us why you should win.

 

CONTEST ENTRIES:

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Our Boy Jake Welch Tops TWS Exposure Meter!

Jake Welch Tops September Snow Exposure-Meter

After finishing the ‘13/14 season just out of the Exposure-Meter top ten, Jake Welch came screaming out of the gates with nearly 9k of coverage in September’s issues. Welch nearly doubled runner up Gigi Rüf’s September tally — his follow up to his win last season. The first round of mags saw some strong placements from new EM contenders including Jeremy Jones, who shot up 28 from last year’s finish, Torstein Horgmo, who launched 120 places, and Austen Sweetin, who gapped nine to close out September’s top five. Here’s to an amazing season.

Read More on Transworld’s Site

 

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Alter Ego Named One Of The 53 Most Innovative Things of 2014!

Until this winter, choosing a freeride board was about compromise: a deck that’s stiff for groomer fun, or a softer model for powder turns. Thanks to a unique tail design, Ride’s new Alter Ego has snowboard boots firmly planted in both worlds. “What the split tail concept does is give you two boards in one. It gives you a hard-charging, stable board when the tail is connected. And when you disconnect the tail, it creates a surf-y, easy-to-handle, more mellow board,” explained Snowboard Development Engineer at Ride, Michael Chilton.

Ride pro, Jake Blauvelt, worked closely with the Ride engineering team for two years, providing feedback on the shape, flex profile, and camber of this deck.

Getting it perfect took more than 20 prototypes, which you’ll appreciate shortly after strapping in. We put more than a dozen days on the Alter Ego late last winter and found it was as versatile as it was a conversation piece: Everyone wanted the inside skinny on this blunt-nosed board that looks like no other thanks to a tail that resembles a splitboard.

 

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Topher Laws – New RIDE Northwest Sales Rep

Topher Laws was born and raised in Portland before the town was exploited for its microbrews, coffee and hipness.  Rebel Skate afforded him the opportunity to start skateboarding and after returning his first plastic Black Snowboard, he took the cash from the local skate shop and bought his first real snowboard.  He soon realized that the lifestyle was going to take over and  it has shaped his life since then.  Twelve years ago he started Evergreen Industries, a sales agency that focuses on all things skate, snow and surf-related.

“I’m excited to be working with such a strong brand as RIDE.  Being from the Northwest I have always been a fan of the company.  As far a heritage goes, there are few brands that have the roots these guys have.  That added to the new infusion of personnel and team over there makes me super hyped on what is to come.  This also means I can bust out my old Jason Ford pro model with Preston bindings!” – Topher Laws

“After an extensive 8 month search and reading through literally millions of resumes, we finally did it.  We found the perfect rep.  I am stoked to welcome Topher Laws  to the family.  I mean, sure, the Ride sales force is so handsome that when they are all together people will mistake them for a boy band or a group of traveling male models.  But I say give the retailers what they want…and they want good looking reps. Welcome to the party.”

- Jim Linnberg, RIDE Sales Manager & Corporate Badass

 

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Welcome to the Pro Team Jake Welch

Welcome to the Team Jake Welch

RIDE is incredibly proud to announce the addition of Jake Welch to the Pro Team.

It’s funny how a soft spoken young gentleman can also be the guy who steps up to the gnarliest spot everyone else is scared of. Jake Welch is a kind, well mannered type from Salt Lake who not only has payed dues in the past, but boasts a very promising future.

Check out Jake’s Team page

Jake stems from a large family in Sandy Utah where he started snowboarding at Brighton resort. Snowboarding became life as he went pro for other brands, putting together full video parts for their major film projects. After the ultimate bounce back from a series of life changing circumstances, Jake got back into the one thing that could make him happy, riding his snowboard.

This past winter, Jake was filming with longtime friend Pat Moore, and gathered enough footage to appear in Pat’s project “Mr. Plant” along with linking up with the Videograss crew to be featured in their new movie “Mayday”.

Welcome to the fam Jake! Keep your eye out for the RIDE snowboards team… They are about to bring the heat.

Jake's Setup
Peep the Buck Up Snowboard Yes you need the Highlife UL snowboard There's a reason Jake rides Capo bindings
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RIDE Snowboards Hires Jim Linnberg as National Sales Manager

When it comes to sales and the snowboard industry Jim “Big Jim” Linnberg is the real deal. From 2009 to 2013, Linnberg served as a west coast sales rep for RIDE Snowboards covering seven territories from California to Alaska. Today, RIDE, a proven leader in snowboard industry, welcomes back the industry veteran as their new national sales manager.

“We are excited to have Jim back at RIDE. He knows the brand intimately, and his sales experience, connections, and industry knowledge are a true asset to our team,” said Sean Tedore, global brand director at RIDE. “Jim brings passion, personality, creativity, a big beard, long hair, and an infectious sense of humor to RIDE that helps distinguish who we are.”

As national sales manager, Linnberg will oversee all domestic sales, including strategy, campaign implementation, and retailer relations. Staying true to RIDE’s brand identity, Linnberg will work closely with sales reps to maximize sales growth in each territory, while promoting fun at the retail level and being apart of the RIDE family.

For more than six years, Linnberg has been an unmistakable presence in the snowboard industry with his big beard, sharp wit, and jolly character. He spent the last five years overseeing the sales group that managed RIDE’s sales for northern California, northern Nevada, Washington, Oregon, Montana, Idaho, and Alaska. Most recently, Linnberg was a sales rep for Dragon Eyewear in northern California.

Recreation of Linnberg farmhouse in Iowa

Linnberg was raised in Iowa where he started snowboarding and later moved to Montana to shred bigger mountains. He’s traveled around the globe snowboarding, and chasing the occasional babe. Before his recent move to Seattle, Linnberg spent 10 years living in northern California enjoying the plentiful snowfall Tahoe has to offer.

“I am excited to be back at RIDE and apart of their extraordinary team,” said Linnberg. “I think it’s safe to say that Tedore and I are the most handsome national sales manager and global brand director team in all of snowboarding. If our good looks and charming personalities can’t sell snowboards, then I honestly don’t know what will.”

 

 

About RIDE Snowboards:

Team driven and authentically built by passionate individuals deeply rooted in snowboarding. RIDE connects snowboarders with an inclusive outlet to express their individuality based on heritage and style. With over 22 years of snowboarding history and products that truly stand the test of time, the RIDE plan is simple; surround yourself with the most bad ass influential individuals who love snowboarding and listen to what they say. Founded in Redmond, Washington, in 1992 and currently based in Seattle, RIDE is a worldwide leader in the snowboard industry RIDE offers a full range of snowboards, boots, bindings & outerwear.