Shop Spotlight: Milo Snow and Skate

The team at Milo Auburn

We are in the business of selling tools for having fun. We aren’t selling image or attitude. We are in the FUN business. ~ Jason “Jay” Watson | Co-Owner, Milo Snow & Skate

The History of Milo

George Johnston is no stranger to the snowboard scene; his impressive list of contributions include operating Milosport in Utah for more than twelve years, establishing Milo’s shop team, and building relationships with some of the biggest and most influential names in the industry. But with a growing family, Johnston left Salt Lake City in 2000 to head back to his home in California.

Settling in the Bay Area, Milosport Lafayette opened its doors in August 2000, bringing much-needed life to the local snowboarding community. Over the next fifteen years, Johnston and his team provided high-quality gear and service to an entire generation of rippers.

In 2015, Johnston and his longtime shop manager, Jason Watson, partnered up and decided to move closer to the mountains and Milo Snow & Skate was born. Now located in Auburn—less than 100 miles from Tahoe—Milo continues to deliver on gear and service and if you’re looking for a crazy colorway or niche brand, the chances are good that these guys have it.

Milo Auburn has great selection and great service.

The Milo Auburn Team

The shop team is made up of passionate people who live and breath the industry they represent. “Everyone in our Milo Family is key,” says Co-Owner Jason Watson. “Some of us might wear more hats than others, but we are all cogs that help this thing work.”

Add to the mix an amazing local skate team that is heavily involved in the community (check out their fundraising efforts for a new skate park in Colfax) and a snow team that produces so much content every season that it’s literally mind-blowing and it’s obvious that Milo works with the best people in the business.

“We are truly blessed to have so many great team members and athletes that want to be part of the Milo Family,” Watson adds.

The RIDE Connection

It started with a beer. Well, two beers.

“When Jim Linnberg—now the RIDE Global Brand Director—was our Sales Rep years ago, I made him have a two-beer minimum anytime he came into the store. This eliminated the possibility of a quick ‘pop-in’ and he quickly learned to come in towards the end of the day,” says Watson with a laugh. “In fact, I’m pretty sure he slept in his car in our parking lot once or twice.”

And it’s those relationships that have contributed to the success of Milo: “Jim Linnberg and Kendra Langston are really more like family to us rather than colleagues,” Watson adds. “And Topher [Laws] in the Pacific Northwest is awesome, too.”

RIDE + Milo Auburn - Get to ze choppa!

“But the bottom line is that RIDE has done a fantastic job at not only making very relevant products, but also hiring amazing people to sell them to us and support us in selling them to our customers.”

Thoughts on the Tahoe Snowboard Scene

Great mountains and great people is how the crew at Milo Auburn describes Tahoe. Plus, two seasons of incredible snowfall, a wide array of terrain, and easy backcountry access proves why the area is a snowboard mecca.

The Milo Auburn crew is always ready to answer questions and help out.

“We are excited that we get to be a part of this scene and wouldn’t pick anywhere else we would rather be,” says Watson.

Connect with Milo

Follow Milo Snow & Skate on Facebook and Instagram for product updates, team edits and other local news.

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Turn and Burn Episode 2: Halftime

Beau Bishop, Trevan Salmon and the homies are halfway through their season and the clips keep stacking. Check them out in Episode 2 of Turn and Burn: Halftime

MAYHEM @ X Games

Brandon Davis and his squad brought some heat while ripping around Aspen for X Games.

A Wild RIDE to the Baker Banked

A WILD RIDE to Baker Banked

The RIDE team left cell service and headed into the North Cascades to participate in the oldest running snowboard event in America: the Legendary Banked Slalom.

It Really Is Legendary

Also known as the greatest one-and-a-half-minute leg work out in the world, LBS takes place in Mt. Baker’s historic natural halfpipe and is arguably the most prestigious snowboard race in the world. The weekend-long event attracts snowboardings top dogs–which is the reason we threw Jake Blauvelt, Hana Beaman and Jake Welch into the mix to see just how fast they could go.

Mt. Baker is Unforgiving

The Cascades are unpredictable and weather was not on the sides of the racers as near whiteout conditions ripped through the course during both qualifying days. High winds toppled old-growth trees, blocking roads and knocking out power for much of the area. Basically, Mother Nature was not having it.

However, race times came in and the boys made Sunday finals. When the storm broke, blue skies descended on the course and it was fast as heck. Winning gold isn’t really our style, so no storybook ending here but as you can tell by the photos, Welch, Hana and Blauvelt looked damn good doing it.

2017 Baker Banked Slalom Photo Gallery

Baker Banked Slalom

Blauvelt giving his Berzerker a final rub down
Baker Banked Slalom

Blauvelt hot into turn #3
Baker Banked Slalom

Welch staying low staying powerful
Baker Banked Slalom

Mt. Shuksan is seriously gorgeous. So is Blauvelts heelside turn
Baker Banked Slalom

Another day another perfect turn from Blauv
Baker Banked Slalom

Toe Side warm up carve from Welch
Baker Banked Slalom

Beaman entering the thunder dome
Baker Banked Slalom

Tanner McCarty all of a sudden realizing he’s not at his desk

The Legendary Banked Slalom

Held annually since 1985, LBS is regarded as the predecessor to the boardercross event and has been won by some of the biggest names in the history of snowboarding. The winner receives a Duct Tape trophy and an embroidered Carhartt jacket.

We’ll be partying out there again next year so sign up to receive event updates and we’ll see you there.

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RIDE x Napster: Playlists from the Pros

RIDE x Napster - Hana Beaman

No, you didn’t travel back in time to 1999. Napster really is back–and it’s badder than ever.

Now a global music streaming service, Napster offers millions of songs anywhere, anytime, without ads and without bullsh*t. And its commitment to delivering the best music for every moment is at the core of the 2017 Alpine Music Guide.

For the rest of the 2017 season, RIDE x Napster will release an exclusive playlist every other week so you can get an inside listen into what your favorite pros are rocking on the mountain, at the gym, in the car, or anywhere else. Our team riders are pumped to hand-select each and every track and you won’t be disappointed. Don’t want to wait? Perfect! Tune in RIGHT NOW for Ride Pro Hana Beaman‘s playlist.

Ride X Napster - Dillon Ojo

LISTEN NOW

And stay tuned for the soundtracks from RIDE Pros Jake BlauveltDillon OjoJake Welch, and Danimals. Because, you know, patience is a virtue.

RIDE x Napster Photo Contest

And we’re so stoked on this partnership that we’re giving away some custom RIDE x Napster gear by our very own Dave Banks as well. All you have to do is follow @RIDEsnowboards on Instagram and Facebook for contest rules.

Living and breathing snowboarding is what we do. Putting the music of top riders right into your ears is the next step.

Want more info? There’s a press release, but you know how we feel about those…


PS – The people who get our emails found out about this partnership FOREVER ago. Don’t be the last to know. Sign up for our emails today (it’s right over there, on the other side of the screen).

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VISITORS Have Arrived

 

Visitors Have Arrived Video Premiere Audience at SIA

VISITORS Have Arrived

In front of a packed crowd at the Snowsports Industries of America annual Snow Show, Videograss premiered it’s latest film: VISITORS. With killer footage from some of the best riders in the world, we have a personal connection to this particular video.

The flick features RIDE team athletes Jake Welch and Spencer Schubert,who both put down amazing parts. And we were stoked for the world premiere so we decided to throw a little party…

VISITORS have arrived, and we packed only the essentials.

When planning a premiere party, pack light and only bring the necessities.

VISITORS is Just the Beginning

Our meet-up in Denver was only the beginning for the guys. With VISITORS complete, Welch and Schubert are now embarking on a two-month long tour around the US, making stops at resorts, local shops and neighborhood cabarets. If you’re going to be out this season, the chances are good that they’ll end up in the lift line with you sooner or later.

Wanna see where they’re going to be next? Or just wanna get your stalk on? Follow these guys on Instagram to stay in the loop: @jakewelch @shoeburt

Both on the snow…

VISITORS have arrived in Salt Lake.

When visiting Salt Lake AND there’s snow, the Rail Gardens is a must. Spencer setting up the Lunch Ramp for a quick session.

And off the snow…

Visitors have arrived at the hotel for a quick bounce.

Spencer is super picky about his hotel beds when on tour.

 

Visitors have arrived and they want mimosas.

Mimosas: A major key to keeping the talent happy.

First Stop: Woodward Copper

More stops:

February 10-13, 2017 – Bear Mountain Resort | Big Bear Lake, CA
February 18, 2017 – Woodward Tahoe at Boreal Mountain Resort | Truckee, CA
February 24, 2017 – Buck Hill | Burnsville, MN

And more stops to come!

Videograss

Founded in 2009 by Mikey LeBlanc and Darrell Mathes, Videograss has been focused on producing rad videos ever since. And VISITORS is no exception. The full film drops on iTunes March 10, 2017, so follow the tour, get hyped and cop VISITORS when it drops.

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